Is Your Message Heard?
Times have changed. Are your strategic communications keeping pace?
At Crowder House, we study how information shapes perspectives and behaviours in an online environment. Researching the spread of messages and ideas through the Internet, and how target audiences adopt them, we seek to better understand how minds and actions are shaped in a Digital Age.
Media, information, and technology are converging in ways that significantly impact behaviour and perspective. A new multidisciplinary approach is required to analyze how this new information environment is shaping human perspective and how it is shaped in return. We bring together creative minds from a variety of fields including computer science, behavioural psychology and strategic communications to study the online information environment determining methods and trends in opinion shaping.
We then apply our learning to practice.
You want a target audience to do something? We know how to make this happen.