Have you built a website and now wonder why they aren’t coming?
There is a persistent myth about cyberspace, that simply building a website will automatically bring traffic and business. Websites, however, are kind of like a digital version of a billboard; many people might drive by that large sign every day and never take any interest in it – that is, unless there is something that attracts them. And nothing makes people take notice like buzz.
As a word of warning though, generating and sustaining buzz takes effort. If you aren’t prepared to put in the effort, on an almost daily basis, save yourself some time and read no further. Your website will suffer, and so will your ability to find new business, but that’s the price of an effortless existence.
Build your network.
Nothing will drive traffic to your website better than an engaged and interested following. Not even search engines. In fact, Google considers traffic when ranking your website in searches. Stats such as number of visitors, page clicks, length of stay, and bookmarking all play a part in how high your site will rank in search returns.
While perusing some blogs this morning in search of ideas for Twitter PR stunts, I was confronted by the perennial nuisance of links that open up in the same window. Hyperlinks are wonderful things. Not only does linking your blog post to the things that sparked your idea make it easy for your readers to follow your thoughts, but links also help boost your search engine rankings. The whole point of links is to provide the reader with background information on your posting. You don't want links to take visitors away from your blog, just help them along in following what you are saying. If your visitor clicks on the link, and instead of having that page from someone else's site open in a separate window, the reader is redirected away from your blog to that new site - do you think your visitor will click the Back button and return to your posting? I guess it all depends on how interesting your post really was, but in making the visitor responsible for finding you again, my guess is that you have made it much more unlikely that they will return.Ensuring that your links open in a new window is fairly simple. When creating a link, presumably you have selected the text or image to be linked and clicked on an icon that looks like a little chain link. For example, I might want to create a link to a posting on my blog.
If I do not make that link open in a new window, I will have lost you - see how annoying that is? Ensuring that the link
opens up in a new window, is pretty easy. As a matter of fact, it's just a click of a button. As the screen cast below can attest:
Come out Friday, December 3 at 8 PM to the Spencerville Legion.
Daren Slaughter has posted an insightful piece on contact pages. In it he covers his dos and don'ts for a useful contact page
to help you win business. It's definitely worth a peak.
Freelance Folder has posted a helpful article on crafting a Twitter bio
that will attract followers. It is definitely a challenge to pile something interesting into just 160 characters.
ReachLocal has published a helpful article on responding to bad reviews
. No one likes hearing something negative about their business, but so long as customers are allowed to have opinions, bad reviews will be par for the entrepreneurial course.
Jamie Turner has posted a great article suggesting ways to calculate the ROI of social media marketing campaigns
. I particularly like the comparison between traditional costs of Customer Lifetime Value.
I just love the articles coming out of ReachCast
. Today's was a great one that addressed the 7 top fears small business owners have regarding using social media.
We recently launched a bit of an ezine @CrowderHouse.
The publication, called Social Media Getting You Down?, covers topics related to marketing your business in a digital age and can be read here below. If you would like to subscribe to the ezine, please contact us
What is social media, exactly?
It's a question I hear a lot. Almost everyone gets email. And the Internet seems pretty straightforward. But Twitter, LinkedIn and reviews-based websites - what are they really for and how can they help business?