Thank you to all of our clients who made 2012 so much fun. We're looking forward to a busy 2013!
One of our favourite blogs on content marketing is Copyblogger. They run some excellent pieces really explaining the process of content marketing: the strengths, the drawbacks and ideas for technique. The launch of a new show on AMC, The Pitch, prompted a look at the changing nature of marketing. This piece is definitely worth the read. Buying ads is no longer a viable marketing approach. It's expensive and simply won't provide the attention a small business needs in a competitive marketplace. While it's tempting to think throwing money at something will provide a tangible solution, the fact is nothing trumps networking and building a following. This requires a personal touch - and lot's of time. It's horrifying to see how much time has passed since last we posted here. So much has changed it's a challenge to know where to start. That's one of the biggest drawbacks of not posting on a more regular basis- but you see, when one's business is to market for everyone else, plying the trade for oneself is the first task to fall to the wayside. I suppose in a perfect world, that might be the first indication of a thriving business. If we're too busy to update you here, it's because we're working. Of course, that doesn't always come across for the web visitor. At the risk of posting too little, too late, below is an update on some of the projects that have kept us running:
Ever wonder how people look at your social media profiles? If not, you should be - that is, if you are using them to achieve an end. Mashable has posted a great article on the study of profile viewing using technology that follows the eyes and correlates it to the page. Here's the presentation from last night's workshop on branding. It's sort of a fun exercise - get a group of people together, have them spend 5 minutes telling someone they've never met before about their business - then ask each of them to explain the other's business in one sentence. Oh yes, and bring a gong. I love content marketing. There really is no other form of marketing that is more effective - especially when you achieve viral status and other people are talking and writing about you. Content Marketing does take skill and a certain finesse that most businesses fail to grasp. It isn't about promoting your latest sale or product. In fact, it really isn't about you at all. The most effective content marketing is usually about topics related to you - and it had better be entertaining and informative. If you have some time to spare, hop on over to copyblogger for a great 101 tutorial. How much do you really know about your affiliate marketing company? According to a recent Dark Reading article, you might want to know a little bit more.  Facebook is a tricky beast. It takes a lot of energy and ingenuity to foster and maintain an engaged following on it. Those that I have found succeed are bigger companies with the resources to throw at Facebook. That is not to say that we can't learn from these examples, just that we should be wary of putting too much effort into a tool that isn't likely to give the smaller business a great return. One Facebook page that has entertained me recently, is that of Old Spice. Much of the reason why this page is so appealing is the Old Spice guy, who always remains in character and interacts with followers through video responses. The page has 1,525,745 followers and offers polls, costume ideas and give-aways, all branded around the Old Spice guy. I think it's safe to say without the Old Spice guy, this page would be nothing. |  The Kitchen Table
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