Ever wonder how people look at your social media profiles? If not, you should be - that is, if you are using them to achieve an end. Mashable has posted a great article on the study of profile viewing using technology that follows the eyes and correlates it to the page. 
As always, Chris Brogan has produced a great piece outlining proper social media etiquette. It is definitely worth the perusal - and he worth the follow.
Here is another oldie-but-goodie from CommonCraft. This one explains Social Media:
Lisa Barone posted a great article on using social media for business. Her piece highlights what good practices are - that is if you want to be effective at building a network.
A special little holiday tale I whipped up for a customer appreciation card.
This video has been making the rounds. It's a great example of how social media and internet services could have been used were they available to biblical figures. The video was created by a Portuguese firm, ExCentric PT.
‘Tis the season – at least for inundation with greetings and good tidings. And while I bid you both of these, I thought perhaps you might prefer a little gift.

For you, this holiday season, I present The Twelve Tips of Christmas, to help boost your marketing strategy:

#1 - Are you fulfilling a need?

A successful business isn’t just based on a good idea; a great business fulfils a need that prospective customers must have satisfied. Before you develop or revisit your marketing strategy consider what burning desire you are satisfying and use that as the focus of your outreach plans.
I just love the articles coming out of ReachCast. Today's was a great one that addressed the 7 top fears small business owners have regarding using social media.
Here is an interesting poll: "70 percent of high-net-worth individuals surveyed are users of Facebook and other social media sites."

The SEI Wealth Network poll suggests that wealthy people are more active in social media than regular folk.

So what aren't you using it to market?