Along with fake linked blog comments, there seems to be an increase in auto-respond direct messages on Twitter. These gems are sent automatically from users to their new followers. And while it might appear to be the convenient way to reach out to people, it sort of contradicts the whole idea of social media.
If social media is about networking, it isn't enough to have simply touched a person - there must be quality interaction to actually derive real benefits from the network.
Just ask yourself, are you more likely to help the person whose automated system messages you, or the person who took the time to read your profile and contact you with something more meaningful?
Problogger has prepared an insightful piece on the optimal times for updating your blog or tweeting. It's worth some consideration.
‘Tis the season – at least for inundation with greetings and good tidings. And while I bid you both of these, I thought perhaps you might prefer a little gift.
For you, this holiday season, I present The Twelve Tips of Christmas, to help boost your marketing strategy:
#1 - Are you fulfilling a need?
A successful business isn’t just based on a good idea; a great business fulfils a need that prospective customers must have satisfied. Before you develop or revisit your marketing strategy consider what burning desire you are satisfying and use that as the focus of your outreach plans.
New to Twitter? Wondering what all of these abbreviations mean? What's a DH or a DS? What does OH or #FF mean? It can be a bit overwhelming.
One place that can help is the Twittonary. It's an online, searchable repository of Twitter definitions. Check it out!
Freelance Folder has posted a helpful article on crafting a Twitter bio that will attract followers. It is definitely a challenge to pile something interesting into just 160 characters.
We recently launched a bit of an ezine @CrowderHouse.
The publication, called Social Media Getting You Down?, covers topics related to marketing your business in a digital age and can be read here below. If you would like to subscribe to the ezine, please contact us.
What is social media, exactly?
It's a question I hear a lot. Almost everyone gets email. And the Internet seems pretty straightforward. But Twitter, LinkedIn and reviews-based websites - what are they really for and how can they help business?
Best-selling author, Jeffrey Gitomer, is an amazing resource in sales. His book Little Red Book of Selling was recommended to me by a friend in the know - and I can safely say it has by far been the most helpful book in sales.
Jeffrey recently launched an online marketing tool called Ace of Sales. I happily use this program for emailing and keeping track of customers.
What spawned this promotion of Jeffrey today was his ezine, Sales Caffeine, which in this week's edition he published an informative article on using social media for business. The following paragraph alone should encourage you to check it out:
"BUSINESS SOCIAL MEDIA REALITY: It's not about tweeting; it's about being re-tweeted. It's not about finding someone on LinkedIn; it's about them finding you, and wanting to connect. It's not about searching out someone on Facebook; it's about someone finding your business Facebook Page and "liking" it. It's not about posting a video on YouTube; it's about someone sending your video to someone else."
The ReachCast Blog has posted some more helpful suggestions on using Twitter - what to do and what not to do.
It's all about networking, why not try to think about what might spark your interest before tweeting, as opposed to what to market.
HubSpot Blog has posted an easy to follow list of the 9 Worst Ways to Use Twitter for Business.
As usual, the underlying message here is to network not sell directly. Social Media can help you expand the group of people you know and who will then consider you when the time comes to use your services.