The launch of a new show on AMC, The Pitch, prompted a look at the changing nature of marketing. This piece is definitely worth the read.
Buying ads is no longer a viable marketing approach. It's expensive and simply won't provide the attention a small business needs in a competitive marketplace. While it's tempting to think throwing money at something will provide a tangible solution, the fact is nothing trumps networking and building a following. This requires a personal touch - and lot's of time.