One of our favourite blogs on content marketing is Copyblogger. They run some excellent pieces really explaining the process of content marketing: the strengths, the drawbacks and ideas for technique.
The launch of a new show on AMC, The Pitch, prompted a look at the changing nature of marketing. This piece is definitely worth the read.
Buying ads is no longer a viable marketing approach. It's expensive and simply won't provide the attention a small business needs in a competitive marketplace. While it's tempting to think throwing money at something will provide a tangible solution, the fact is nothing trumps networking and building a following. This requires a personal touch - and lot's of time.
The launch of a new show on AMC, The Pitch, prompted a look at the changing nature of marketing. This piece is definitely worth the read.
Buying ads is no longer a viable marketing approach. It's expensive and simply won't provide the attention a small business needs in a competitive marketplace. While it's tempting to think throwing money at something will provide a tangible solution, the fact is nothing trumps networking and building a following. This requires a personal touch - and lot's of time.
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