Chris Brogan has published a short but useful reminder on how your message should be clear - particularly on a home page.
Don't overwhelm your visitor with two much information. Pick one or two goals and make them obvious and enticing. I call it the 30-second rule - if people can't find what they are looking for quickly, they will move on from you website.
Here's a great spoof on an old song. HubSpot's Rebecca Corliss makes it clear how cold calls are passée.
Wait - there is more:
Author and Social Media Thinker, Mitch Joel, has posted a thought provoking piece on the changing nature of the internet. The article focuses on the sale of the Huffington Post to AOL and what this means for how we should be using the internet to network.
‘Tis the season – at least for inundation with greetings and good tidings. And while I bid you both of these, I thought perhaps you might prefer a little gift.
For you, this holiday season, I present The Twelve Tips of Christmas, to help boost your marketing strategy:
#1 - Are you fulfilling a need?
A successful business isn’t just based on a good idea; a great business fulfils a need that prospective customers must have satisfied. Before you develop or revisit your marketing strategy consider what burning desire you are satisfying and use that as the focus of your outreach plans.
As ever, Chris Brogan has posted a helpful and innovative article for businesses. This one covering the concept of storytelling to help businesses relay effective messaging. The idea is well-worth considering, especially in the context of building a blog for business. If you really want to captivate readers and develop a returning audience, becoming an engaging storyteller, sharing your craft